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Is a Brand Identity Change The End Of The World?

What is the first thing that pops into your mind when you see 2 golden arches? 


McDonald's… that's a no-brainer. 


After being in business since the 1940’s both McDonald's logo and color palette has changed many times. After many identity changes, and decades passed the largest fast food chain in the world still remains known for the same food and friendly spirit as it has since the 1940s.


If McDonalds can do it, why can’t you?


brand identity change | Branding | Mooney Marketing


What is an Identity Change?


An identity change can mean something different to everyone but generally, it consists of changing a business's logo, colors, tagline, or branding scheme.


Each of these characteristics makes up an important part of a business because they are recognizable and consistent, but what if it is time for a change?


How can an Identity Change can be Beneficial?


When it comes to branding, marketing, and drawing in consumers to a business, it is incredibly important to stand out. Business identities can be make or break because first impressions often leave a lasting impact on a consumer's decision.


Having an identity change within your business can be highly beneficial for a number of reasons. By changing your business identity, you may experience:

  • Increased visibility

  • Adaptation to yearly trends

  • Viewing from a new consumer pool

  • Formation of a more persuasive first impression

  • Etc.


While changing your business identity can come with its own challenges, it can help lead your business down new avenues and reach new consumers. At the end of the day the logo, color scheme, and tagline are not the most important aspects consumers look for in a business to partner of buy from.


If branding and brand identity are not the most important part of a business… what is?


What Really Matters?


When it comes to choosing a business, the most important parts of a consumer choice boil down to the following:

  • Credibility

  • Reliability

  • Consistency

  • Efficiency


Regardless of your business color palette, logo, or tagline building a brand that is trusted and productive 100% of the time is the key to growing and remaining profitable as a business. 


Consumers look for businesses that can show up daily and provide consistent results. 


Think about it this way. In the music industry, very few people remember one-hit wonders, but everyone knows the names of constantly influential artists. 


So when building your business, remember change is never going to be the end of the world if your business is credible, reliable, consistent, and efficient. 


Looking to Make a Change Within Your Business?


Have you been contemplating changing your business identity?


Are you now reassured that an identity change is not the end of the world?


Ready for the next step?


Reach out to Mooney Marketing to see how we can help you make an identity change. With not only years of experience building logos and websites but recent experience in having a successful identity change we are here to help your ideas become reality.


Click HERE to contact us and see how we can help today!

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