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Dan Mooney, Founder/Owner, Mooney Marketing
When choosing a marketing and brand expert, you want someone who doesn’t just have a vision but the right vision. Central Oregon based marketing specialist Dan Mooney knows about vision—he gets how an on-target brand authentically communicates your values and your best self. And he believes that hitting that mark shouldn’t cost businesses an arm and a leg.
In 1991, at the age of 12, Dan dreamed of someday becoming the managing editor of a young, growing publication: BMXer. Fast-forward six years to 1997, he landed an entry-level position as darkroom/assistant photographer at that very publication, renamed BMXer Magazine (now Pull Magazine). He devoted himself to the publication’s success and advanced into other roles, including, head photographer and managing editor in 2004—the dream achieved, the vision complete. In this position, he traveled the United States and Canada, producing the BMXer Magazine on the road and at its ABA BMX (USA BMX) headquarters in Arizona. He also freelanced and photographed for BMX PLUS, FAT BMX, BMX WORLD, ESPN Kids, BMX NEWS, X-Games Online, and more.
The magazine work brought Dan annually to the Deschutes County Fair & Expo Center in Redmond, Oregon, where he covered BMX races and spent his precious free time exploring Central Oregon’s great outdoors (mostly snowboarding). He fell in love with Bend and Redmond and its surrounding area, but it wasn’t until he met his future wife, Emily, back in Arizona that his new dream of moving to Oregon became a reality. She loved Oregon, too. So, in 2011, they quit their jobs and relocated to Central Oregon. This story has gone full circle, Dan was hired in 2021 to handle all the sponsorships for the Deschutes County Fair & Expo including the annual Fair and Rodeo.
Once settled, Dan dove into fresh, creative pursuits, working as the Redmond Chamber of Commerce’s marketing director and, later, in the same role for Wild Ride Brewing. There, he developed and built out the brewery’s emerging brand, everything from its business and beer logos to its tap handles, t-shirts, website and more.
Dan soon made many local connections, a big plus when he accepted an offer to work as the social media specialist and website designer for Smart Shopper Magazine in Bend. Here, Dan learned the ins and outs of social media marketing, helped manage clients, and designed many websites for Central Oregon businesses. All the experience just made Dan more sharp, efficient and understanding of the marketing needs of clients, particularly small businesses in the Bend, Redmond, Sisters and Prineville areas. As a listener and an artist capable of translating others’ visions and goals into the design, Dan gained solid professional credibility.
However, drawn to the call of entrepreneurialism, Dan launched yet another new vision in 2018: his own Central Oregon-based marketing and website design firm, offering logo design, website design, branding, photography, video production, storytelling, sponsorship development and social media marketing services. With a mission to help local businesses of all sizes thrive and keep marketing costs affordable, Dan opened up Mooney Marketing, his own name backing the brand so to communicate personal accountability and integrity. Clients connected with Dan and his mission. Blessed with a strong, diverse portfolio and now nearly 20 years of marketing experience, he signed clients right from the start.
Today, Mooney Marketing is more than just a one-stop shop for quick-turnaround marketing services. It’s now a full-fledged “UX agency” evolving clients’ brands into meaningful audience experiences, still at reasonable fees. Consequently, clients can relax—or focus on their vital work—knowing they’re partnering with a team of talent that empowers them to thrive.
Mooney Marketing is proud to be a small business that gives back to the community in innovative, impactful ways. The founder, director, and marketing creative behind Redmond Car Shows, Mooney Marketing brings vintage car shows to Central Oregon (he recently restored a 1950 Buick Super). He also started an Oregon-based T-shirt company Oregon Shirt Co. In addition, Dan was the chair of the Redmond Committee for Public Art Board from 2016 - 2022, he also volunteers for the Redmond Police Department and was on the Redmond Chamber of Commerce board from 2018 - 2020, and served on the Rimrock Trails Treatment Services Board and Leadership Redmond Board for over 4 years.
Mooney Marketing is proud to be marketing larger companies such as the Redmond Airport, The Deschutes County Fair & Expo, Woodhill Homes, Wild Ride Brewing, Welbuilt Homes, Steens Mountain Guest Ranch, Xcel Fitness Bend, and many more!
Ready to bring forth and brand the best vision of your business? Let’s talk. Contact Mooney Marketing today!