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Are you struggling to convert potential customers into recurring clients? What is copywriting?

A successful business is built on paying consumers. Without customers, your business cannot be successful.

One of the #1 ways to generate organic traffic, boost SEO rankings, and ultimately generate increased revenue is through copywriting!

What Is Copywriting?

So what even is copywriting?

Copywriting is just this… words.

Whether it is an email newsletter, the words on a website, a blog post, a social media caption, etc. Copywriting, in its most basic form, is words with purpose.

Although writing words can be easy, not everyone would make good copywriters. Copywriting is far more than just words; SEO tactics, emotional triggers, and formulas are all encompassed when writing copy.

5 Ways Copywriting Can Increase Your Customer Conversions

Understanding what copywriting is, is one thing. But understanding why it is crucial and putting action to it is a whole different story.

If you are still hesitant about investing in copywriting for your business, check out 5 of the biggest ways copywriting can increase your customer conversions.

  1. Create Organic Traffic

The number of consumers that see your business directly correlates to the number of customer conversions you will have. Drawing in more organic traffic is the easiest way to find more customers.

  1. Boost SEO Rankings

When it comes to websites, SEO plays a larger role than anything else. Having copywriting that is search engine optimized and targeted at the right market on your website will boost your Google ranking, meaning more people will see your business.

  1. Draw in Consumers

Experienced copywriters write to a target market. A business featuring local Florida-made orange juice won’t be nearly as enticing and attention-grabbing in New York as in Florida itself. With an experienced copywriter, your content can be focused and targeted at a specific niche that is more inclined to need your product or services.

  1. Give Information

Consumers love clarity, and copywriting builds clarity by providing information. If a potential customer is confused about your product or services, they are less likely to pull out their wallet.

A bonus of breaking your content into purposeful, thorough content is Google loves it, and your SEO rankings will go through the roof.

  1. Build Credibility

Last but certainly not least, copywriting builds credibility. Having informational content shows consumers that your business cares about creating a helpful and welcoming culture.

The Thomas Copy

So you know what copywriting is, and you know why you need it, but what now?

That’s where I come in!

Hi… I’m Madison, the solopreneur behind The Thomas Copy. And helping Mooney Marketing with ongoing copywriting, boosting their SEO and website credit.

I write all sorts of copy, from blogs, websites, social media captions, email newsletters, video scripts, and so much more.

When I'm not writing copy, I spend my time working out, cooking new foods, and learning the ins and outs of business one day at a time.

If you are looking for an experienced copywriting nerd, I'm you girl.

Drop me a line ( to figure out how you can increase your revenue in the blink of an eye!

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