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Ai, The Good, The Bad, And The Ugly


Using Ai in Website Design Mooney Marketing Bend, Oregon Blog

So, you have been hearing about the use of Ai for website design and want to know more…


Luckily for you, you're in the right place!


The world of Ai can be a tricky field to navigate, so let us break down the good, the bad, and the ugly.


Contrary to popular belief using Ai is not all bad. Artificial intelligence, when approached properly, can be a very resourceful tool in website design, content creation, marketing campaigns, and many business endeavors as a whole.


What is Ai?


What is Ai really? 


While the first forms of Ai may have been crazy robots trying to destroy human life forms or entities such as the Terminator, artificial intelligence is a vastly different concept in the modern world.


One of the most commonly known Ai programs, ChatGPT is a great example of the use of Ai today. 


Artificial intelligence is a way of having content such as writing, pictures, and videos created without all the work behind it. Ai programs use electronic databases to create work instantaneously, just as a copywriter, photographer, or videographer would.


Now that Ai is understood, how can it help you in website design? 


3 Reasons Ai is Good For Website Design


While Ai can be useful in a number of ways, let's talk about 3 of the biggest reasons you should not write off Ai from the jump.


  1. Ai Saves Time


When it comes to creating content, whether that be photography, videography, or copywriting Ai can create said content in a matter of seconds. From about me blurbs, to website headers, to entire marketing pages Ai can do it all.


  1. Ai Allows Access to Infinite Information


Similar to Google, Ai allows you to have information at your fingertips. Except, rather than following search results down a rabbit hole Ai, can answer questions and retrieve correct information without the hassle of searching.


  1. Ai Gives Different Perspectives


When creating content it can sometimes be difficult to consider ideologies and business strategies other than that of your own. With Ai, seeing many different perspectives, marketing approaches, and growth ideas can be done in the blink of an eye.


So, all in all, using Ai to replace business professionals may not be the best idea; however, having Ai in your back pocket as a resource can help expedite the number of individuals you may be able to reach.


3 Things to Keep in Mind When it Comes to Ai


After hearing how Ai can help website design and production, thinking it is a no-brainer is not uncommon!


While Ai can be a very useful tool, it is not all rainbows and sunshine.


  1. Ai is Detectable


Many business professionals can detect when content is created using Ai. Having work done solely by Artificial Intelligence can cause issues when it comes to credibility and building a brand of dedication and a hard work ethic.


  1. Ai is Not SEO Supportive


When it comes to SEO purposes, Ai is not as heavily pushed and fronted by search engines. Google and many other platforms prefer content created by experienced professionals, thus generally boosting original content rather than Ai created work.


  1. Ai is Not A Human


Ai, although smart, does not always come off as conversational and genuine. When it comes to building a business, consumers look to partner or buy from businesses they feel connected to. 


How Should You Use Ai?


Just like everything else Ai has its pros and cons. 


When, if, and how your use Ai is completely up to user discretion but with the proper approach Ai is not all bad!


When it comes to website design having experienced copywriters and content creators will always be the way to go, but if you find yourself in a bind you're good friend Ai can be a perfect resource!

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